I put together a partnership between TOMS shoes and Compassion International to form The Music With A Mission Tour. This 30 date tour that hit major cities all across North America featured Platinum-selling recording artists and The Compassion Experience. With an average attendance of over 1,000 people a night the tour was a success for the brand. I planned and executed the event production, website development, and digital marketing for the events. To maximize exposure I used Social media marketing, Display advertisements, Search engine marketing, Landing pages, and Geo-fencing. TOMS shoes wanted to get more involved with charities that were willing to go outside of their normal marketing initiatives but still give back to the community. This initiative was right on target.