I produced a campaign for Monster Energy with Bone-Thugs-N-Harmony, across 15 dates in the US. Integrating live-streaming of the 1000+ capacity venues, behind the scenes campaigns, I also created an extensive microsite with access to video content, priority packages, downloads, and exclusive merchandise. To increase the efficacy of the campaign, my team incorporated geo-fenced mobile incentives, requiring user information in order to vote in a competitive poll for market research purposes. Winners were selected on a daily basis and won prizes directly from the brand. I combined this with programmatic display advertising across social media and relevant media outlets to maximize the impact of the campaign.