VANS Took Over SXSW!

Leading up to SXSW I spearheaded a campaign to have artists release videos of their experience with the brand. My team accentuated the impact of this campaign by adding partnerships with Munitio Headphones, Activision and Digiwax who released a video game party at the event. We coordinated gaming experiences with fans playing alongside their favorite artists, streamed via social media. The addition of an AR booth gave both fans and artists the opportunity to take VANS branded photos and upload them to their personal social media channels, further extending the reach of the VANS household name.