Every business with a website needs to be thinking about search engine optimization. If you’re new to the concept, search engine optimization, usually shortened as SEO, describes any work a website owner or professional consultant undertakes to increase a website’s ranking in the search engines.
Think about your own online habits. When you turn to Google looking for something, how often do you click to the second page to see the results there? How often do you even look beyond the top two or three results on the page? Data shows about a third of people go for the first link, and click-through rates drop considerably from there down to only 2% for those at the bottom of page one.
SEO is competitive and therefore complicated, but nonetheless it’s worth it for every business to understand as much as possible. If you’re a business owner or you run a website of any kind, you should make learning about SEO a top priority.
Here are a few of the best blogs online that will help you do so.
1. Moz
Moz is arguably the most trusted site for all things SEO. If you’re new, their Beginner’s Guide to SEO is invaluable. If you already know the basics, their blog is full of up-to-date educational resources, SEO tips, and experiments into what works best. Many of the most experienced SEO professionals contribute posts to the Moz blog and the editors are picky about the quality of the content they take, so you can count on any information you find there being high quality and useful.
2. Search Engine Journal
Search Engine Journal goes a little broader than just covering SEO, with content on social media and pay-per-click (PPC) advertising as well, but SEO is still their main focus. They have a mix of blog posts that are good for beginners, as well as important updates and tips for more experienced SEOs to be aware of as well.
3. Search Engine Land
Search Engine Land provides content on any topic related to search engines, with a primary emphasis on SEO. They cover updates to search engines and any search engine related product, provide tips on doing different aspects of SEO well, and generally provide educational information useful to anyone that practices search engine marketing.
4. Search Engine Watch
Search Engine Watch covers general trends in marketing and advertising, but as the name suggests, the site is concerned first and foremost with providing information related to search engine marketing. With a lot of content focused on helping marketers with recent and future trends (like mobile and voice search), it’s a good blog for helping you stay up to date on the fast-moving world of SEO.
5. SEO Book
While most of the blogs listed above have a broader focus that goes beyond just SEO, SEO Book is more directly focused on SEO issues specifically. They sometimes go a bit deeper into the technical side of things as a result, so this site is best for website owners that have already learned the basics of SEO.
6. Search Engine Roundtable
Search Engine Roundtable is another respected resource on news related to the search engines. A lot of their content focuses on announcements and updates made by the companies that dominate the search engine space (especially Google). It’s a good spot to check in for the search engine news likely to influence your SEO strategy.
7. SEMRush
SEMRush sells a product that helps businesses do keyword and ranking tool to help with SEO, so it makes sense that their blog would focus on the practice of performing SEO well. Their posts tackle tips for doing SEO effectively, ways to avoid penalties, and case studies to help readers learn from companies that have pulled off traffic and ranking improvements.
8. Yoast SEO Blog
Yoast is known as the #1 SEO plugin for WordPress. The blog has helpful insights on how to use the plugin for your SEO work, as well as helpful SEO basics for content SEO, rechnical SEO, analytics, and eCommerce.
9. Google Webmaster Central Blog
What better way to learn about Google algorithm updates than direct from the search engine itself? The blog defines itself as the “officials news for crawling and indexing” updates from Google. The Google Webmaster blog has regular posts on major updates you should know that will impact your rankings and your regular tasks in Google Search Console.
10. SearchMetrics
The SearchMetrics blog looks at trends and useful updates in online marketing in general and SEO in particular. Their posts often dive into more specific SEO topics, like SEO for certain industries or geographic regions.
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